Google Business Safety

Browse by source sorted by latest

Google Updates Ads Compliance for New US State Privacy Laws and Universal Opt-Out

1 years ago

Over 2024, privacy laws in Florida, Texas, Oregon, Montana, and Colorado will take effect. The Colorado Privacy Act will enforce its Universal Opt-Out Mechanism (UOOM). Google will offer compliance tools and act as a service provider for Restricted Data Processing (RDP). Google will receive Global Privacy Controls from users to disable ad targeting. Advertisers may see less personalized ads and reduced functionality in Customer Match, Audiences API, and Remarketing lists.

Google Ads Audit, Done Automatically

Featured

Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.