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Google Updates Ads Compliance for New US State Privacy Laws and Universal Opt-Out

Google Updates Ads Compliance for New US State Privacy Laws and Universal Opt-Out

8 months ago

Google Ads Compliance Monitoring

Over 2024, privacy laws in Florida, Texas, Oregon, Montana, and Colorado will take effect. The Colorado Privacy Act will enforce its Universal Opt-Out Mechanism (UOOM). Google will offer compliance tools and act as a service provider for Restricted Data Processing (RDP). Google will receive Global Privacy Controls from users to disable ad targeting. Advertisers may see less personalized ads and reduced functionality in Customer Match, Audiences API, and Remarketing lists.

Google Business Safety
Google Business Safety

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Official Source

Google Business Safety is a Official Source. The source has been verified by Swipe Insight team.

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Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

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Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.