Google has announced a significant update to BigQuery, introducing the ability for Analytics Hub publishers to commercialize their data offerings through Google Cloud Marketplace. This new integration, currently in preview, enables scalable data sharing and monetization opportunities.
Key Features of the Integration
Analytics Hub publishers can now create revenue streams by listing their data products on Cloud Marketplace. The integration leverages Analytics Hub's publisher-subscriber model, streamlining the process of managing transactions and subscriptions for data offerings.
Publishers have control over several crucial aspects of their data products, including:
- Data type specifications
- Pricing models (paid, free, or trial options)
- Subscription duration settings
Benefits for Subscribers
Analytics Hub subscribers gain access to an expanded marketplace of data products, including both Google-provided and third-party commercial datasets. The integration simplifies the discovery and procurement process for data consumers.
Current Limitations
The Cloud Marketplace integration comes with certain restrictions:
- Standard Analytics Hub limitations remain in effect
- Publishers and subscribers must operate within supported Cloud Marketplace Agency Jurisdictions
- While Cloud Marketplace-integrated listings are indexed in Data Catalog, specific resource type filtering is not available
- Provider usage metrics do not capture Cloud Marketplace-integrated listing billing data
- The integration does not support data clean rooms and Pub/Sub topics
Technical Architecture
The integration creates a seamless connection between Cloud Marketplace and Analytics Hub through:
- Cloud Marketplace data product listings: Created by selecting Analytics Hub listings and defining pricing models
- Cloud Marketplace-integrated listings: Approved and published listings that establish integration links between the platforms
- Linked datasets: Created in subscriber projects upon subscription, with access managed through active Cloud Marketplace orders
