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2 days ago
Google Ads will auto-link YouTube channels to Google Ads accounts after June 10, 2026, unless users act. Linking unlocks organic video metrics in Google Ads, allows building audience segments from past viewers, and lets users count engagement actions like subscriptions as conversions. Users can link accounts now or opt out before the deadline via a notification link.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
2 days ago
Google will stop showing FAQ rich results and drop support for FAQPage schema by May 7, 2026. This ends a three-year phase-out of FAQ rich results, which previously helped content stand out in search. The FAQ search appearance, rich result report, and Rich results test support will end in June 2026, and Search Console API support will be removed by August 2026.
2 days ago
Merchant Center for Agencies is now rolling out globally, providing agencies a dashboard to oversee client accounts, onboarding, and alerts. It offers portfolio-wide diagnostics to identify and prioritize issues by client, country, or marketing method. Agencies can monitor store quality, inventory, and promotions, and analyze product performance to find ad opportunities and boost campaigns with custom labels.
2 days ago
Microsoft Advertising custom columns now support all conversion metrics, letting users create unique metrics based on key data ratios. Metrics can be based on all or primary conversions, with revenue and ROAS linked to conversion values set at the goal level. This update enhances campaign analysis using user feedback.
6 days ago
The Data Manager API now supports uploading store sales conversions to Google Ads with a simpler workflow, confidential matching, and encryption. It expands Google Analytics event ingestion for web and app streams, allowing any event except reserved ones. The API supports metadata like app instance ID and event routing via Firebase App ID or Measurement ID. Some features require eligibility or allowlist access.
6 days ago
AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.
OpenAI expands ChatGPT ads with a beta self-serve Ads Manager for US businesses, enabling easier ad creation and management. They introduce cost-per-click bidding alongside cost-per-mille, charging advertisers only for clicks. New measurement tools track ad impact while protecting privacy. Partnerships with agencies and tech firms support campaigns. The aim is a broader ad platform that keeps ChatGPT answers independent and private.
8 days ago
Google Tag Manager (GTM) is getting a major update making GTM containers become Google Tags, but this is optional and won't auto-collect data or require Google products. Legacy Google Tags become Destinations, reducing extra script loads and centralizing settings. The UI adds an updated overview, an advanced menu, and a visual event builder. Users can preview, test, and roll back changes before upgrading.
ChatGPT is an add-on for Excel and Google Sheets that helps analyze, update, and explain spreadsheets using GPT-5.5. It builds sheets, adds formulas, and provides insights, saving time on tasks like forecasts and reports. Available globally for many ChatGPT plans, it preserves formatting, explains changes, and asks permission before editing. Some advanced Excel features aren't supported, and users should verify changes to avoid errors.
